Public Relations

The Ruby team of public relations professionals has the proven ability to design and deliver successful public relations campaigns. Whether we’re editing, writing, or seeking out new and creative outlets to gain your business publicity, our main focus is to be your advocate.

While relationships are one necessary element in getting media coverage, the key ingredient is to have a compelling story with narrative that will capture the attention of the media and ensure viewer recall. Basically, to create a buzz. We constantly develop and nurture relationships that will aid in getting your business placement, and we work with you to craft a message that will grab attention.

We’ll work with you to craft a public relations plan that achieves your objectives. We’ll create a press list of your targeted publications, craft a media kit for your organization and write or edit your press releases as needed. Ruby has placed stories for companies in such publications as JCK, InStore Magazine, Conde Nast Traveler, as well as many daily newspaper and weekly business journals across the United States.

Our public relations communications services include: writing for print, broadcast and radio; creative collateral material writing; individualized local, national and international pitching; special event planning; and strategic campaign development.

The Ruby team gets really excited about providing you with fact-based feedback. We provide comprehensive reports on a monthly basis that detail and evaluate all work being done on behalf of the client.

We work to fully understand your business, your mission, and your goals. We do this through an interview process where we take about 30 minutes to ask you the necessary questions so that we have a thorough understanding of your business. We see ourselves as a partner on your team. Then we work to identify, create and produce the most appropriate PR tools to meet your goals.

In addition, once we land you a media interview, we don’t leave you on your own. We work to train your in preparation for your media appearance, help you develop key messages and and more.